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Giving all geeks the opportunity to amend for spawning a generation of sedentary screen-junkies, First Lady Michelle Obama is offering a chance at both money and fame to software developers and game designers who create tools and games that get kids moving.  The Apps for Healthy Kids Challenge opened this week and will accept submissions through June 30, with a first prize of $40,000.

Power to the Parents! – That’s the rallying cry at the first New York City school to adopt Meatless Mondays. Up next?  A Bake-in at City Hall March 18.

Subsidies for Slop – Manhattan Borough President Scott Stringer and Brooklyn community organizer Mark Winston Griffith talked to Brian Lehrer this week about ending food deserts. Stringer startled Lehrer with the truly gross revelation that City tax incentives continue to subsidize fast food outlets including – count ‘em – six McDonalds in Manhattan alone!

Cootie Crops – An Arkansas farmer who sued Bayer for GMO contamination of his crops has been awarded more than $1 million in damages in a decision that will doubtless be appealed.

CAFOs Spawning Civil War – Rural residents of Pennsylvania have been fighting their own elected representatives in their desire to stave off the toxic effects of factory farms. This week, many of them took their fight to the state capitol.

Ag Monopoly – A series of highly anticipated Department of Justice hearings into antitrust issues raised by the concentration of business in agriculture kicks off today in Ankeny, Iowa with a look at problems faced by crop farmers, including the effects of GMO seeds and vertical integration.  The hearings are being held in conjunction with USDA.  With both Secretary of Agriculture Tom Vilsack and U.S. Attorney General Eric Holder scheduled to speak, media scrutiny and public attention should be intense. One indication of the high level of interest is the fact that more than 15,000 pre-hearing comments have been received from farmers, consumers, academics, elected officials, and industry groups. Here is a related story from the NY Times.