Second – It is not selfish nor too much to ask, it’s the opposite in fact. It is a responsible, aware, and conscientious person who desires good, clean food that is friendly to our earth.

I’m a 50 something male, I bring this up only as a means of letting you know that I have been around since the early days of the environmental movement, so I have been aware of the ethics and health dangers of eating animals and processed foods for a very long time. I believe that as a society we are becoming more aware of how our animal husbandry and farming practices are harming this planet. But you have to ask yourself why is it that non-nutritious “cheap, convenient food in colorful packaging” can still be found? I think you’ll agree that it is because it is cheap and convenient.

We have become conditioned to have our food right now and for it to be knock-your-socks-off-delicious. Overly sweetened and chemically enhanced foods are desensitizing our taste buds to the point that natural foods no longer please most people. And corporations are willing to continue down this road as long as we keep encouraging them by buying the crap they peddle.

Designing and using chemicals to preserve our food or to convince our taste buds that the food is delicious or looks good is neither sustainable nor natural. And it is definitely is not healthy.

You are correct that awareness re-establishes control. The next step is the commitment to stay away from unhealthy convenience foods.

Unless we get that commitment we will never rid ourselves of obesity, high blood-pressure and heart attacks.