Yes, products do in fact carry both the USDA Organic seal and the Whole Grain stamp from the Whole Grains Council (approved by the USDA), from flatbread crackers to organic rice milk (brown rice based). Many of these brands are stocked at Whole Foods.

The UK’s FSA traffic light labeling is very interesting. Thank you for passing this along.

One question – do you know of products that carry both the Organic and whole grain stamp?

I agree that food labels have become very complex and confusing. I came across a very interesting traffic light food labeling system being used in the UK (in addition to the regular food label). I have written a post about it on my blog. Let me know what you think about this system.

http://www.littlestomaks.com/2008/10/22/traffic-lights-and-food-labeling-is-this-a-joke-not-really%E2%80%A6/

Thank you for your comment regarding “durum”.

Durum is simply a type of wheat. The wheat family is large and also includes varieties such as spelt and bulgur. Durum wheat has been grown in the United States (Montana) as early as 1841.

Just as we can’t classify wheat as a whole grain unless the label says “whole wheat” or “100% whole wheat”, the word “durum” is not considered a whole grain unless the product is labeled “whole durum” or “100% whole durum”.

List of whole grains
The following, when consumed in a form including the bran, germ and endosperm, are examples* of generally accepted whole grain foods and flours. Click here to learn more about each one.

Amaranth
Barley
Buckwheat
Corn, including whole cornmeal and popcorn
Millet
Oats, including oatmeal
Quinoa
Rice, both brown rice and colored rice
Rye
Sorghum (also called milo)
Teff
Triticale
Wheat, including varieties such as spelt, emmer, farro, einkorn, Kamut®, durum and forms such as bulgur, cracked wheat and wheatberries
Wild rice